Audience OHNO cables were designed to significantly improve the quality of your AV system without a massive financial investment.
Audience OHNO Cables got their name from Dr. Atsumi Ohno who invented a method of manufacturing that has no crystalline barriers. OHNO Copper is made from a single crystal for an unobstructed path for the audio to travel. This results in more of the original signal/content arriving at its destination, allowing the listener to experience more detail, nuance, and dynamics. Insulated with XLPE, OHNO Cables are as robust as they are quiet.
On a personal note, I have used Audience OHNO cables in my own amplifier designs as it truly is the best stuff on the market.